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Browsing the 'Law Firm Marketing' category

zipcode analysis

Five Overlooked Numbers in Law Firm Marketing

Monday, August 7th, 2017

Many law firms overlook a free source of critical marketing data.  Law firms and other service providers benefit from understanding their clients and referral sources as well as they can.  […]

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networking martyr

Five Signs That A Lawyer Is A Networking Martyr

Monday, June 5th, 2017

Effective networking requires being helpful to others, but some lawyers go too far.  They are so generous and are so committed to helping others that they don’t take steps that […]

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middle market

The Benefits of Marketing to Middle-Market Companies

Monday, April 24th, 2017

Law firms could learn a thing or two from commercial banks about marketing to middle-market companies.  First and foremost, banks know what the middle market is and have a fairly […]

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5 tips for reaching your goals in 2017

5 Tips For Reaching Your Goals In The New Year

Tuesday, January 3rd, 2017

Too many people fall victim to the fallacy that New Year’s resolutions work. They don’t–and for a very good reason. Many of the most important goals that people want to […]

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what law firms can learn from the election

Three Marketing Lessons Law Firms Should Learn From the Presidential Election

Monday, December 5th, 2016

The content between Hilary Clinton and Donald Trump wasn’t exactly inspiring.  It did, however, demonstrate three truths about communicating a message that is particularly applicable to law firms that want […]

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Avoid Comments About Appearance at Business Meetings

Monday, July 18th, 2016

Is it ok if, during a business meeting, a man says to a woman, “You have beautiful eyes”? Or how about commenting at a networking event that “I was sitting […]

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Nice Lawyers

Do Nice Lawyers Attract Fewer Clients?

Monday, June 13th, 2016

Conventional wisdom is that people want to work with people they like. But is that true for lawyers, who are sometimes called upon to do things that are decidedly not […]

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Attorneys providing non-legal support to clients

Why Attorneys Should Provide Non-Legal Support to Their Clients

Monday, May 23rd, 2016

An accomplished large law firm corporate attorney recently told me, “I want my clients calling me for everything.” This statement was made in the context of him describing how he […]

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Determining pay for law firm associates making rain

How Much Should Law Firms Pay Associates For Making Rain?

Monday, March 14th, 2016

There seems to be a magical belief in certain law firms that emphasizing the importance of rainmaking is the same thing as actually increasing revenues. Nowhere is this conflation of […]

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law firm strategic planning

Law Firm Strategic Planning 101: What Clients Do You Want to Serve?

Monday, February 22nd, 2016

Too many lawyers mistakenly believe that the strategic core of their firm is defined by their substantive expertise. If you ask them what their firm does, they say things such […]

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