Ethical Advertising, Networking and Business Development

Ethical Advertising, Networking, and Solicitation for California Lawyers

Lawyer advertising in the Internet Age is complicated, especially given that the relevant provisions of the California Rules of Professional Conduct were last amended in the 1980s. The manner in which lawyers can potentially convey their message to potential clients has proliferated, ranging from podcasts and blogs to internet chat rooms and all forms of social media. But the existing rules and ethical opinions rarely give concrete or timely guidance regarding how to use these communications channels properly.

It is critical to develop sensitivity as what forms of advertising, solicitation, and networking are likely to be permissible and problematic with the State Bar of California and courts.

This fast-paced and entertaining program will provide your lawyers and staff members with the knowledge to avoid violating the rules on advertising and solicitation.

It qualifies for 1.0 hours of MCLE credit in Legal Ethics.

Attendees will learn:

  • The most important ethical rules that govern advertising and solicitation by California lawyers.
  • The most common ethical pitfalls that lawyers need to avoid if they use social media such as Twitter and Facebook.
  • The rules that govern the use of blogs by lawyers and law firms.
  • How to comply with ethical rules when using testimonials and endorsements.
  • How to comply with the rules governing the use of direct mail and newsletters.
  • How the rules regarding solicitation apply to contexts as varied as lawyer-to-lawyer networking groups or internet chat rooms.

Gideon Grunfeld has spoken to more than 5,000 lawyers and law students. He is a member of the National Speakers Association, and is a former President of its Greater Los Angeles Chapter.

Organizations that have benefitted from this presentation include:

  • Beverly Hills Bar Association
  • Los Angeles County Bar Association
  • Annual Meeting of the State Bar of California
  • Los Angeles Law Library

Help the lawyers in your organization obtain the legal ethics credit they need.  To find out how this program can be customized to your specific needs, call 310.734.6073
or email Gideon directly at gideon@rainmakingforlawyers.com.

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