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Browsing the 'marketing' tag

Asian business man wear face mask and he is being fired because of economic downturn due to the covid-19 spread all over the world

The Plight of Law Firm Marketing Departments

Wednesday, May 20th, 2020

We’ve begun to see a disturbing trend in professional services as organizations respond to the economic impact of the coronavirus. Faced with an uncertain future and looking to cut costs […]

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What You Need

Marketing: Professionals Must Define Needs

Wednesday, May 13th, 2020

If you’re waiting for potential clients to voice a need right now, you may be waiting a while. And they’ll be losing out in the meantime. Even under the best […]

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how to get more people to read your law firms's newsletter-magnifying glass icon

How to Get More People to Read Your Law Firm’s E-Newsletter

Wednesday, February 19th, 2020

There is a straightforward and massively overlooked way to improve the effectiveness of your e-newsletter and other electronic communications: sending messages to relevant sub-sections of your recipient list. Just as you […]

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young stressed attorney

What Not to Do When You’re Not Busy Enough

Thursday, May 9th, 2019

When lawyers and other professionals are used to being busy, it can be especially challenging when they hit a slow patch. Two sub-optimal responses tend to repeat themselves. 1. Overcompensating […]

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