Wednesday, September 16th, 2020
By Gideon Grunfeld
In the early months of the pandemic, many lawyers were especially attentive to their key clients and referral sources, recognizing the importance of checking in. Firms reassured their clients that business would continue on without interruption, emails were exchanged to offer support to anyone who might need it, and Zoom calls were scheduled to connect in virtual happy hours.
There’s a natural tendency to lose this momentum over time, so the challenge becomes finding sustainable practices for maintaining those professional relationships as the risks of in-person meetings remain high.
When the demands of personal life have risen for many, especially those with school-aged children, and Zoom fatigue is setting in, it is increasingly important to find a way to continue connecting with potential clients and referral sources.
Fortunately, there is an effective alternative. Rather than dedicate an enormous amount of time to one-on-one calls, you can strategically select anywhere from three to eight people to catch up with at once. In addition to majorly cutting down on the burden these networking activities have on your schedule, this will allow you to offer great business development opportunities to your contacts.
Seven Tips for Running a Successful Zoom Roundtable
As we continue settling into this prolonged period of remote social life, these small groups represent one of the most efficient and effective paths under the present circumstances to generate leads and attract new clients.