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Beyond Facebook and LinkedIn: 5 Digital Marketing Platforms for Law Firms

The past year has only fueled the move toward a more digital world. By now, many law firms have made use of Facebook or LinkedIn to bolster their online presence, but the utility of any online platform can wane quickly as potential clients and referral sources move on to other alternatives. There’s a lot of […]

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Writing Content That Reaches Business Clients

As more and more of our professional interactions move online and the number of emails we receive on our smartphones continues to mushroom, law firms that serve businesses and other entities need to devote more resources to creating engaging content. The bar is higher now than ever before as law firms, HR and accounting firms, […]

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Why You Might Want to Consider Charging a Flat Fee

Too many lawyers have the misconception that flat fees are only appropriate for small, simple matters such as basic wills and trusts or entity formation. There is, however, a much broader range of work where flat fees are appropriate. Flat fees should be considered when one of the following factors is present:   The value […]

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ABA Ethics Committee Provides Tech Guidelines for Practicing Remotely

On March 10, the American Bar Association’s Standing Committee on Ethics and Professional Responsibility published Formal Opinion 498 permitting the virtual practice of law. A year into pandemic shutdowns which included the widespread closure of courts and law offices, this is unsurprising. With much of the industry forced to practice remotely during this period, it’s […]

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The Most Important Business Development Strategy for Solo Practitioners

According to a report from Clio entitled “Legal Trends for Solo Law Firms,” revenues for solo law practices fell by 5-7% more than those of larger firms at the start of the pandemic (April-June 2020). In covering the report, ABA Journal fails to recognize the limitations of solo practices more broadly. Even in the best […]

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Law Firm Cost Cutting Led to Greater Profitability in 2020, But That’s Not a Sustainable Business Development Strategy

Thomson Reuters’ Peer Monitor Index, issued earlier this month, draws attention to the root of the strong profit growth with which law firms ended a turbulent year. With some practice areas, including corporate and tax work (as well as bankruptcy) experiencing around 4% growth or more, reduced demand in areas like litigation was partially offset. […]

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Avoid Leaving Money on the Table With Google’s Business Directory

Traditionally, consumer-facing law firms have paid much more attention to online reviews on places like Yelp and Avvo than their B2B counterparts. But even firms that cater to businesses should be thinking about their searchability online. Potential clients may not be looking for directions to your office right now, but they are still using Google […]

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How to Avoid Getting Stiffed by Clients at the End of a Representation

Clients are less likely to pay their lawyers toward the end of a representation. This is especially true for hourly work and those situations where the client has already paid enough to feel justified in stopping payment. For attorneys, the risks of non-payment are especially pronounced when a representation approaches a game-changing event, such as […]

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ABA Ethics Committee Issues Guidance for Online Reviews

On January 13, the American Bar Association’s Standing Committee on Ethics and Professional Responsibility issued guidance for responding (or refraining from responding) to negative online comments and reviews. The core of the issue is the matter of confidentiality, with the Committee making clear that lawyers may not disclose any information that “could reasonably lead to […]

2021 State of the Legal Market

The Outlook for Small, Large, and Mid-Sized Firms After 2020

The 2021 Report on the State of the Legal Market, published by Thomson Reuters and Georgetown Law’s Center on Ethics and the Legal Profession, suggests that 2020 may over time be seen as a “tipping point” for the legal services industry. The authors reference Malcolm Gladwell as they adopt the term, explaining that this phrase […]