Thursday, May 9th, 2019
When lawyers and other professionals are used to being busy, it can be especially challenging when they hit a slow patch. Two sub-optimal responses tend to repeat themselves. 1. Overcompensating […]
Read moreMonday, August 7th, 2017
Many law firms overlook a free source of critical marketing data. Law firms and other service providers benefit from understanding their clients and referral sources as well as they can. […]
Read moreMonday, June 5th, 2017
Effective networking requires being helpful to others, but some lawyers go too far. They are so generous and are so committed to helping others that they don’t take steps that […]
Read moreMonday, April 24th, 2017
Law firms could learn a thing or two from commercial banks about marketing to middle-market companies. First and foremost, banks know what the middle market is and have a fairly […]
Read moreTuesday, January 3rd, 2017
Too many people fall victim to the fallacy that New Year’s resolutions work. They don’t–and for a very good reason. Many of the most important goals that people want to […]
Read moreMonday, December 5th, 2016
The content between Hilary Clinton and Donald Trump wasn’t exactly inspiring. It did, however, demonstrate three truths about communicating a message that is particularly applicable to law firms that want […]
Read moreMonday, July 18th, 2016
Is it ok if, during a business meeting, a man says to a woman, “You have beautiful eyes”? Or how about commenting at a networking event that “I was sitting […]
Read moreMonday, June 13th, 2016
Conventional wisdom is that people want to work with people they like. But is that true for lawyers, who are sometimes called upon to do things that are decidedly not […]
Read moreMonday, May 23rd, 2016
An accomplished large law firm corporate attorney recently told me, “I want my clients calling me for everything.” This statement was made in the context of him describing how he […]
Read moreMonday, March 14th, 2016
There seems to be a magical belief in certain law firms that emphasizing the importance of rainmaking is the same thing as actually increasing revenues. Nowhere is this conflation of […]
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