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Browsing the 'Law Firm Marketing' category
What Not to Do When You’re Not Busy Enough
Thursday, May 9th, 2019
When lawyers and other professionals are used to being busy, it can be especially challenging when they hit a slow patch. Two sub-optimal responses tend to repeat themselves. 1. Overcompensating […]
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Five Overlooked Numbers in Law Firm Marketing
Monday, August 7th, 2017
Many law firms overlook a free source of critical marketing data. Law firms and other service providers benefit from understanding their clients and referral sources as well as they can. […]
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Five Signs That A Lawyer Is A Networking Martyr
Monday, June 5th, 2017
Effective networking requires being helpful to others, but some lawyers go too far. They are so generous and are so committed to helping others that they don’t take steps that […]
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The Benefits of Marketing to Middle-Market Companies
Monday, April 24th, 2017
Law firms could learn a thing or two from commercial banks about marketing to middle-market companies. First and foremost, banks know what the middle market is and have a fairly […]
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5 Tips For Reaching Your Goals In The New Year
Tuesday, January 3rd, 2017
Too many people fall victim to the fallacy that New Year’s resolutions work. They don’t–and for a very good reason. Many of the most important goals that people want to […]
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Three Marketing Lessons Law Firms Should Learn From the Presidential Election
Monday, December 5th, 2016
The content between Hilary Clinton and Donald Trump wasn’t exactly inspiring. It did, however, demonstrate three truths about communicating a message that is particularly applicable to law firms that want […]
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Avoid Comments About Appearance at Business Meetings
Monday, July 18th, 2016
Is it ok if, during a business meeting, a man says to a woman, “You have beautiful eyes”? Or how about commenting at a networking event that “I was sitting […]
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Do Nice Lawyers Attract Fewer Clients?
Monday, June 13th, 2016
Conventional wisdom is that people want to work with people they like. But is that true for lawyers, who are sometimes called upon to do things that are decidedly not […]
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Why Attorneys Should Provide Non-Legal Support to Their Clients
Monday, May 23rd, 2016
An accomplished large law firm corporate attorney recently told me, “I want my clients calling me for everything.” This statement was made in the context of him describing how he […]
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How Much Should Law Firms Pay Associates For Making Rain?
Monday, March 14th, 2016
There seems to be a magical belief in certain law firms that emphasizing the importance of rainmaking is the same thing as actually increasing revenues. Nowhere is this conflation of […]
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Opening and Managing a California Law Office — Gideon is one of the authors of The Anthology published by the State Bar of California.
