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Browsing the 'Law Firm Marketing' category

law firm strategic planning

Law Firm Strategic Planning 101: What Clients Do You Want to Serve?

Monday, February 22nd, 2016

Too many lawyers mistakenly believe that the strategic core of their firm is defined by their substantive expertise. If you ask them what their firm does, they say things such […]

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5000 billable hour year

Law Firm Resolution: A 5,000 Billable Hour Year

Monday, January 11th, 2016

It’s the middle of January and many New Year’s resolutions have already bitten the dust. In part that’s because setting annual goals is inherently unreliable, especially when the goal isn’t […]

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Issue Spotting isn't a law firm business strategy

Issue Spotting Isn’t a Law Firm Business Strategy

Monday, January 4th, 2016

Lawyers have been traditionally rewarded for spotting issues. Most law school exams were of the issue-spotting variety. As a result, law school grades and law jobs are correlated with the […]

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holiday cards becoming obsolete in law firms?

Are Law Firm Holiday Cards Becoming Obsolete?

Monday, December 21st, 2015

I received twice as many holiday cards from law firms in 2014 than I have so far this year. And an unscientific survey of law firms suggests that this might […]

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don't forget about your exes and near misses

Don’t Forget Your Exes & Your Near Misses

Monday, December 7th, 2015

Law firm marketing efforts tend to focus on the new; new clients, new practice areas, and new lateral partners. At many firms, marketing efforts directed to the old often take […]

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common sales mistakes

Selling By Lawyers 101: The Most Common Sales Mistake

Monday, November 23rd, 2015

If I gave you all the time in the world to decide whether to purchase a non-essential service, would you tend to buy it quickly? This question has a self-evident […]

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holiday gifts at law firms

Three Rules For Law Firm Holiday Gift Giving

Monday, November 16th, 2015

If your law firm is planning to do this holiday season what it did last holiday season, please reconsider. Gift giving is a way to recognize and reward those who […]

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being a good lawyer isn't enough to success financially

Why Being A Good Lawyer Isn’t Enough To Succeed Financially

Monday, November 9th, 2015

I still come across lawyers who feel that the distinguishing feature of their practice is their technical skill as a lawyer. Most recently that sentiment was conveyed to me by […]

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Return on Investment in Scrabble letters

What’s Wrong with Law Firm Marketing Budgets

Friday, October 23rd, 2015

How much would you spend to promote a service that generated a $500,000 profit? There isn’t one single correct answer, but so long as you didn’t have more lucrative options, […]

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LA County Sheriff Department uniform patch

New General Counsel: Not Like the Prior GC

Saturday, August 8th, 2015

Too many corporate law firms are missing a startlingly obvious message when a company hires a new General Counsel. When a new boss is on board your basic reaction could […]

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