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Browsing the 'business development' tag
A Better Way to Generate New Client Leads: The Zoom Roundtable
Wednesday, September 16th, 2020
In the early months of the pandemic, many lawyers were especially attentive to their key clients and referral sources, recognizing the importance of checking in. Firms reassured their clients that […]
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The Plight of Law Firm Marketing Departments
Wednesday, May 20th, 2020
We’ve begun to see a disturbing trend in professional services as organizations respond to the economic impact of the coronavirus. Faced with an uncertain future and looking to cut costs […]
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Marketing: Professionals Must Define Needs
Wednesday, May 13th, 2020
If you’re waiting for potential clients to voice a need right now, you may be waiting a while. And they’ll be losing out in the meantime. Even under the best […]
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This Is a Time for Humility
Wednesday, May 6th, 2020
The decisions made by human beings are subject to numerous logical flaws and idiosyncrasies. Unfortunately, COVID-19 and our individual and collective responses to it require us to make prudent decisions despite […]
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COVID-19 Presents Lobbying Opportunities for Law Firms
Wednesday, April 29th, 2020
The rapid expansion of law likely to follow the COVID-19 crisis presents a unique opportunity for smaller firms and solo practitioners to get involved in lobbying efforts. While larger and […]
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Succession Planning in the Age of Coronavirus
Thursday, April 9th, 2020
The increased importance of succession planning that preceded the onset of coronavirus may only ramp up as a result of the pandemic. The difficulties of running a law firm or […]
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Why Personal Branding Is a Career Development Strategy
Wednesday, March 4th, 2020
When you first start your legal career, you build your book of business by chasing down clients one-by-one through time-consuming networking efforts. Acquiring business on an individual basis is pretty […]
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Opening and Managing a California Law Office — Gideon is one of the authors of The Anthology published by the State Bar of California.
