Wednesday, December 9th, 2020
Many businesses formally invest in research and development (R&D) to improve products and services and to stay competitive. This is, in many ways, an unremarkable notion, but law firms have […]
Read moreWednesday, February 19th, 2020
There is a straightforward and massively overlooked way to improve the effectiveness of your e-newsletter and other electronic communications: sending messages to relevant sub-sections of your recipient list. Just as you […]
Read moreMonday, August 7th, 2017
Many law firms overlook a free source of critical marketing data. Law firms and other service providers benefit from understanding their clients and referral sources as well as they can. […]
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