Blog


Browsing the 'marketing' tag

email marketing concept, person reading e-mail on smartphone, receive new message

Writing Content That Reaches Business Clients

Wednesday, April 28th, 2021

As more and more of our professional interactions move online and the number of emails we receive on our smartphones continues to mushroom, law firms that serve businesses and other […]

Read more


vector image of online training

The Best Way for Law Firms to Increase Their Profitability in 2021

Wednesday, January 6th, 2021

If you want to increase law firm profitability, you have to track it relentlessly and share the results of your analysis widely.   Although profits-per-partner has become a widely known […]

Read more


Asian business man wear face mask and he is being fired because of economic downturn due to the covid-19 spread all over the world

The Plight of Law Firm Marketing Departments

Wednesday, May 20th, 2020

We’ve begun to see a disturbing trend in professional services as organizations respond to the economic impact of the coronavirus. Faced with an uncertain future and looking to cut costs […]

Read more


What You Need

Marketing: Professionals Must Define Needs

Wednesday, May 13th, 2020

If you’re waiting for potential clients to voice a need right now, you may be waiting a while. And they’ll be losing out in the meantime. Even under the best […]

Read more


how to get more people to read your law firms's newsletter-magnifying glass icon

How to Get More People to Read Your Law Firm’s E-Newsletter

Wednesday, February 19th, 2020

There is a straightforward and massively overlooked way to improve the effectiveness of your e-newsletter and other electronic communications: sending messages to relevant sub-sections of your recipient list. Just as you […]

Read more


young stressed attorney

What Not to Do When You’re Not Busy Enough

Thursday, May 9th, 2019

When lawyers and other professionals are used to being busy, it can be especially challenging when they hit a slow patch. Two sub-optimal responses tend to repeat themselves. 1. Overcompensating […]

Read more

©Copyright 2021 Rainmaking for Lawyers
9595 Wilshire Boulevard, Suite 900, Beverly Hills, California 90212 | Get Directions

Terms of Use | Site Map

310.734.6073